Nada Avril
Translating complexity into usable systems.
I design data products that combine business intelligence, user experience and applied AI, turning dense reporting into clear, decision-ready tools for global teams.
Hi! I'm Nada
I grew up as a cross-cultural kid, carrying many identities as one, which makes it natural for me to move: from Paris to Dubai, from European and US markets to the MENA region I now call home. For the past 8 years, I've been building data products inside global organisations, Samsung MENA, AXA and Chanel among them.
That instinct carries into how I work too: I sit between three disciplines that are usually kept apart, the business logic and data modeling of BI, the clarity and craft of UX, and, more recently, the leverage of generative AI applied to real reporting and compliance workflows.
I currently lead BI dashboards and UX design within Samsung's Mobile Division across the MENA region, while building out AI-powered products that go beyond traditional dashboards.
From book design to AI products
Manager, BI, UX & AI
Samsung Electronics · MENA Regional HQ, Mobile DivisionLeading BI dashboards and UX design across 20+ markets, while building AI-powered products.
Senior Business Data Analyst
AXA · Paris, FranceDelivered Power BI and UX training to 1,000+ professionals; overhauled executive risk reporting, cutting generation time by 50–60%.
Business Data Analyst
AXA · Paris, FranceBuilt data models and dynamic dashboards for Finance, HR and Security teams, driving cross-department adoption of data storytelling.
Business Data Analyst
Chanel · Paris, FranceReplaced dense reporting with storytelling-led Power BI dashboards for Sales and HR, aligned with Chanel's visual brand identity.
BI Developer / UX Designer
Le Bon Marché · Paris, FranceDesigned a Power BI app for real-time sales tracking, leading to a 15-20% improvement in daily goal achievement by enabling performance adjustments throughout the day.
Graphic Designer (Freelance)
Publishing Houses · Hachette, Bordas · Paris, FranceDelivered designs for a range of educational publications, contributing to the success of major book releases.
Web Development Project Manager
Page des Libraires · Paris, FranceEstablished the company's first website and social media presence, boosting online readership by 50% in its first year, and redesigned the newsletter for a 30% lift in open rates.
Four products, four different problems
LLM Compliance Checker
Project: A generative AI tool that evaluates marketing banner compliance across seven partner platforms using screenshots.
My role: I worked with the marketing team to translate compliance requirements into AI evaluation criteria, designing the decision logic behind pass or fail outcomes. I engineered prompts, defined structured outputs, and refined model behavior to improve consistency and reduce inference cost.
Executive Competitor Price Tracking Dashboard
Project: An executive dashboard tracking competitor pricing across MENA markets, built for Samsung's Regional HQ in Power BI.
My role: I translated executive reporting requirements into actionable business metrics, defining KPIs, shaping the data model, and designing the UX/UI to turn external market data into a single, clear view for decision-making.
Automation Monitoring Platform
Project: An Automation Monitoring Platform that tracks the status of every Excel report (planned, sent, failed, or completed) in one place.
My role: I designed a monitoring experience that makes complex automation statuses easy to understand, helping teams identify failures before they impact business users.
Data Governance Platform
Project: A Data Governance Platform that tracks Power BI reports across their data sources and owners, flagging failed refreshes, source errors, and inconsistencies before they reach an executive dashboard.
My role: I designed the user journey and interface, giving teams a clear view of where and why a report broke down.